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Global
PC Market Smiles, Notebook Laughs
The stronger sales of notebook computers spur the PC industry to rise
sharply in the Q3 with 42.5 million units sold, or 14.1% growth, together
with the inventories at the lowest level and available capacities
slowly being utilized. Falling system prices, improving performance
and wireless awareness continue to bring notebooks to the attention
of buyers. The key drivers come from strong demand in the United States
and Europe, with growth of 16.1% and 17.5% respectively, pushing the
sales for a forecast for a 10.4% rise in Q3. The demand in Asia was
in line with forecasts of roughly 10% growth, yet in comparison with
the strong showing in the US and Europe far ahead of the earlier forecasts.
HP, major PCs player, issued a 28% growth, better than Dell's, the
king of PCs, 27.9% growth. Lower prices, improved performance and
wireless internet application attract the eyes of cautious end-users.
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Demand
in the PC market had been improving slightly and steadily since
2002 and surged during the third quarter in 2003 when shipments
worldwide climbed by almost 16 percent from the year-ago period.
In 2003, global PC shipments will grow by 11.4 percent to a total
of 152.6 million units in 2003 and 169.9 million as corporate spending
on computers is also expected to improve modestly in 2004 as companies
look to replace systems they bought before the turn of the millennium.
The previous shipment record was 140.2 million units in 2000 before
the worldwide economic downturn hit hard. In EMEA, demand lasted
to grow as a result of favorable exchange rates and vendor discounts.
In Asia/Pacific regions, the market showed consistent growth, while
Japan seems to be recovering from a long recession. As Latin America
did not experience double-digit growth, the region is coming with
signs of improvement with stronger notebook sales, as well as improved
economic conditions in Brazil.
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